Fliptabify Design Principles

Here are the design principles that drive the development of Fliptabify.

All of the principles center around this one goal: Fliptabify should just work.

The Fliptabify Design Principles

Don't Make Me Repeat Myself

Fliptabify shouldn't require you to repeat stuff you've already done on Shopify.

Don't Make Me Think

Fliptabify should have good defaults to give a configuration-less experience.

No Admin Section

Fliptabify shouldn't have an admin section to force simple features and minimal configuration.

Owe.to Design Principles

Principles that help guide Owe.to's personality and the experience it provides:

• Indirect: To overcome the awkwardness of asking friends to pay you back, you should not have to address the friend directly.


• Conversational: Instead of the experience of filling up a form, you should feel like you are talking to Owe.to.


• Peace of mind: Telling Owe.to about a friend, should mean that you can forget about it because Owe.to will remember, and repeatedly remind the friend till a resolution is reached.


• Quick and easy: Collect the least possible information from you to reduce the investment required by you to try-out/use the service.


• Terse: Reduce the amount of information you need to process.


• Incremental: Like real people, the personality of Owe.to and the experience it provides, will keep developing (changing/growing/evolving) over time.

Owe.to's story began when I saw a friend of mine asking another friend of ours, to help him collect money from the people he had paid for the previous night clubbing. At that moment, I realized just how awkward it is for some people to ask friends to pay them back. That incident compelled me to start development on Owe.to, a service to remind friends to pay you back, without the awkwardness!