Monday, June 06, 2011

Stumbling upon a problem

Update: For various reasons, we paused AceSeller and are not working on it currently.

While researching a startup idea of selling quality limited edition t-shirts online, I realized that selling online in India was not easy nor cheap and there weren't any options targeted specifically towards the Indian market and solving its problems.

Around the same time I also happened to meet a lot of fashion designers and artists (thanks to my wife) that were trying to connect with their customers online (blog, Twitter, Facebook) and over and over again I stumbled upon online conversations where their customers would ask how they could buy their products online and saw them being sent an email address instead!

It looked like I had stumbled upon an interesting problem to solve with a sizable market and it was time to validate it.


Meanwhile, Jinesh was also looking at selling t-shirts online at around the same time and had experienced firsthand the obstacles to setting up an online store in India. We got talking and he was soon on board taking care of design.

And that's how the startup journey of AceSeller began...

1 comment:

Leo J said...

Kickass, sent in a request for an invite :)