I woke up on Feb 9, 2011, to see a lot of users on Owe.to. Ok, a lot is not really a lot, more like a few hundreds, but it was more than the usual, considering I hadn't announced it anywhere and only showed it to few friends.
Looking at the access logs, I stumbled upon a few requests coming in from the online version of The Times of India's Mumbai Mirror. Turns out that someone at Mumbai Mirror came across Owe.to and featured it on Page 24 (the sci-tech section).
The reason I hadn't announced it yet was because I was still wrapping up the finishing touches on it (lots of small things to do). This forced launch had me scrambling to finish off stuff, but it was also kind of liberating and exciting. Plus I now have a nice pitch for Owe.to thanks to the description in the paper:
Fed up of friends who borrow money and then conveniently forget? A website to send friendly automated email payment reminders to them.
Other places Owe.to has been spoted so far:
- Jared Spool bookmarked my now dated post about Owe.to's design principles alongside Dieter Rams: ten principles for good design, Facebook Design Principles and LukeW's Developing Design Principles: http://www.delicious.com/jmspool/designprinciples
- Stephen Anderson said "(Owe.to is a) Great example (of a conversational form), thought through in detail"
- Owe.to was featured on a Dutch website in an article about conversational forms: http://www.webanalisten.nl/verbeteren/praktijk-cases/%E2%80%9Cverhaal-formulieren%E2%80%9D-ruim-25-meer-conversie.html